To Market, To Market… Jiggity Jig

A dance organizer’s heart swells to see a sea of smiling dancers, just as an entrepreneur is gladdened when her business attracts happy customers. But how do we pull in those dancers and customers? Together, we’ll venture beyond the proverbial flyer table, discovering practical tactics for marketing our series, from the well-crafted press release to preaching to the converted.

From Chrissy Fowler & Lisa Sieverts at Puttin’ On The Dance 2011