Organizing a Family/Community Dance Series
Marian Rose offers tips on how to start up a regular community dance series.
From the CDSS News
Organizing a Family/Community Dance Series
Marian Rose offers tips on how to start up a regular community dance series.
From the CDSS News
To Market, To Market… Jiggity Jig
A dance organizer’s heart swells to see a sea of smiling dancers, just as an entrepreneur is gladdened when her business attracts happy customers. But how do we pull in those dancers and customers? Together, we’ll venture beyond the proverbial flyer table, discovering practical tactics for marketing our series, from the well-crafted press release to preaching to the converted.
From Chrissy Fowler & Lisa Sieverts at Puttin’ On The Dance 2011
Marketing 101: Finding and keeping the crowd you want
Notes from a session on how marketing can help you find and keep the crowd you want. Focuses on the scope of marketing has beyond just advertising and that organizers seeking to attract more people to their dances need to ‘market’ rather than ‘advertise’ their dance. Including the role and importance of the organizational vision in marketing; the benefits of thinking about your dance series as a ‘product;’ the importance of understanding your audience and their perceptions of the product (dance series) you are offering; and the all-important ‘marketing mix’ (a set of tools used to help pursue the marketing objectives).
From Michael Barraclough at the 2014 SW Regional Organizers Conference
A brief how-to on creating press releases to promote your event or series.
Marketing Tips—Old School News Releases Still Work!
In this article, Lisa C. Brown & David N. Boyer describe recent success with using news releases and provides some best practices.
From the CDSS News
Marketing your English Dance: Don’t Blame Jane!
This article by Lisa Brown from (president of Country Dancers of Rochester and past coordinator of the Central & Western NY region
of the Jane Austen Society of North America) outlines how ECD communities can partner with Jane Austen clubs (and fans) to bring in new dancers.
From the CDSS News
A Collection of Print Promotional Material
This resource contains posters, flyers, business cards and more from 57 different dance, music and song communities. It is meant as inspiration for organizers developing their own print material.
Skill-Building for Dance Promotion: How to Create Good Instructional Dance Videos
Don Bell give some excellent tips on how to film dances
From the CDSS News
How to Photograph a Contra Dance
Long time dance photographer Doug Plummer details some tips for photographing at a contra dance.
From the CDSS News
Thoughts on how to handle a safety complaint/problem when it is raised to you as an organizer.
From Jeff Kaufman