Category: Resources

To Market, To Market… Jiggity Jig

A dance organizer’s heart swells to see a sea of smiling dancers, just as an entrepreneur is gladdened when her business attracts happy customers. But how do we pull in those dancers and customers? Together, we’ll venture beyond the proverbial flyer table, discovering practical tactics for marketing our series, from the well-crafted press release to preaching to the converted.

From Chrissy Fowler & Lisa Sieverts at Puttin’ On The Dance 2011

Marketing 101: Finding and keeping the crowd you want

Notes from a session on how marketing can help you find and keep the crowd you want. Focuses on the scope of marketing has beyond just advertising and that organizers seeking to attract more people to their dances need to ‘market’ rather than ‘advertise’ their dance. Including the role and importance of the organizational vision in marketing; the benefits of thinking about your dance series as a ‘product;’ the importance of understanding your audience and their perceptions of the product (dance series) you are offering; and the all-important ‘marketing mix’ (a set of tools used to help pursue the marketing objectives).

From Michael Barraclough at the 2014 SW Regional Organizers Conference

Press Releases

A brief how-to on creating press releases to promote your event or series.

Marketing Tips—Old School News Releases Still Work!

In this article, Lisa C. Brown & David N. Boyer describe recent success with using news releases and provides some best practices.

From the CDSS News